We came across a situation last week where Twitter wasn’t working as desired for a client’s website, and it reminded me how important it is to maintain your own email distribution list. Especially in the time of social media – I can’t stress this enough. You don’t own your following on another social media platform. If Twitter or Meta were to shut down today, would you have another way to communicate with your customer base?
Maintaining an email distribution list is a powerful way for businesses and organizations to connect with their customers, members, and stakeholders. In this blog post, we’ll explore the benefits of maintaining an email distribution list and why it’s an essential component of any digital marketing strategy.
Increased Reach: An email distribution list allows you to reach a large number of people with just a few clicks. You can send a single email to your entire list, ensuring that your message reaches everyone on your list quickly and effectively.
Personalization: An email distribution list allows you to personalize your emails to each recipient. You can add their name, location, and other information to the email, making it feel more personal and relevant to each recipient.
Increased Engagement: An email distribution list helps to increase engagement with your customers and stakeholders. By sending regular emails, you can keep your audience engaged and informed about your products, services, and latest news.
Cost-Effective: Compared to traditional marketing methods, such as direct mail and print advertisements, an email distribution list is a cost-effective way to reach your audience. There is no printing or postage cost, and you can send as many emails as you want without incurring additional costs.
Increased Sales: By maintaining an email distribution list, you can use targeted email campaigns to drive sales. You can promote your products and services directly to your audience, helping to increase sales and revenue.
Measurable Results: An email distribution list provides measurable results, so you can track the success of your campaigns. You can use tools like open rates and click-through rates to measure the success of your emails and make data-driven decisions about future campaigns.
In conclusion, maintaining an email distribution list is a powerful way for businesses and organizations to connect with their customers, members, and stakeholders. With its cost-effectiveness, increased reach, and measurable results, an email distribution list is an essential component of any digital marketing strategy. If you’re not already maintaining an email distribution list, now is the time to start!
