Frequently Asked Questions
We receive a lot of questions about our services, processes, and capabilities. We have gathered the most common ones here to make things easy for you. If your question is not answered below, feel free to contact us. We are always happy to help.
Website Design and Development
Will you design my website?
Yes. We design and develop custom websites tailored to your business goals, focusing on usability, performance, and long-term scalability.
What is a user journey?
A user journey describes how visitors move through your site, from the page they land on to the moment they complete a meaningful action. We design your website around these pathways so visitors can find what they need and take the next step with confidence.
Are the websites you design responsive?
Yes. Every website is fully responsive and optimized for mobile, tablet, and desktop devices.
What platforms do you design for?
We primarily design and develop websites using WordPress, including WooCommerce for ecommerce functionality.
Will you update content on our website?
Most of our sites are built on content management systems that allow you to update content yourself. If you prefer us to handle ongoing updates, we can support you on a scheduled or as-needed basis.
What is strategic website design?
Strategic design means the site is built with clear outcomes in mind. Instead of focusing only on appearance, we design around goals, user behavior, and measurable results. Every layout, page, and call to action is intentional.
Do you host websites?
Yes. We offer hosting for clients who prefer a simplified, managed setup. If your project has special requirements, we can also recommend hosting options that fit your needs.
Can you make my current website mobile friendly?
Yes. We can optimize existing websites to improve mobile usability, responsiveness, and overall performance.
Can you design a theme for my WordPress.com site?
WordPress.com does not allow custom theme installation. We design custom themes for self-hosted WordPress websites (WordPress.org), which gives you full control and flexibility.
Analytics and Reporting
What tools do you use for analytics?
We typically use tools such as Google Analytics and other reporting platforms to track website performance and user behaviour.
Do you provide social media analytics?
We can track website traffic that originates from your social media channels and campaigns. For analytics on individual social media posts, we can connect you with trusted specialists who focus exclusively on social performance.
Why should we work with you instead of reviewing Google Analytics ourselves?
Analytics needs proper configuration to be useful. We set up your tracking to filter spam and bot activity, define meaningful goals, and turn data into information you can act on. You receive reports that are clear, focused, and aligned with your objectives.
Graphic Design and Branding
Do you offer branding services?
Yes. We provide branding support including visual identity development and marketing collateral design.
Do you design brochures, business cards, posters, and other collateral?
Yes. We can design a wide range of marketing materials for both digital and print.
Email Marketing
What do you use to design email newsletters?
We build emails using Foundation for Emails to ensure consistency and best practices.
We then use Litmus to test across major devices and email clients so your messaging looks correct everywhere.
Can you set up a Mailchimp account for me?
Yes. We can assist with setting up and configuring email marketing platforms such as Mailchimp.
Accessibility
Can you help me meet AODA requirements?
Yes. We design and optimize websites with accessibility best practices to support compliance with AODA standards where applicable.
Are your websites accessible to people with disabilities?
Yes. Accessibility is a core part of our development process, including semantic structure, contrast, and usability considerations.
AI & AI Tools
What can an AI assistant do for my business?
An AI assistant can answer common questions, capture leads, guide customers through decisions, automate follow-ups, and reduce repetitive tasks. It improves response time and helps your team stay focused on higher-value work.
Can you add AI tools to my existing website?
Yes. We can integrate AI tools and automation features into existing websites depending on your goals and technical setup.
What is the difference between a basic chatbot and a true AI assistant?
A basic chatbot follows predefined rules, while an AI assistant can understand context, process intent, and provide more dynamic responses and automation.
Will I need technical knowledge to use my AI tools?
No. We set everything up for you and guide you through how it works. You do not need any prior experience with AI.
How much does it cost to add AI automation to my workflow?
Costs depend on the complexity of your goals and the tools involved. We provide clear recommendations and avoid unnecessary expenses so the project fits your budget.
Ongoing Support and Maintenance
Do you offer ongoing website maintenance and support?
Yes. We offer ongoing maintenance and support services to keep websites secure, updated, and performing optimally.
Can you maintain or fix a website you did not build?
Yes. We can support and improve existing websites regardless of who originally built them, depending on the platform and setup.
What types of issues can you help with?
We handle technical fixes, plugin updates, layout adjustments, speed improvements, broken features, security concerns, and general content updates.
How often should my website be updated?
Most websites need monthly updates to stay secure, stable, and compatible with modern standards. We manage this for you so nothing is overlooked.
Do you offer monthly retainers for ongoing improvements?
Yes. Retainers are ideal for clients who want predictable, ongoing support and quick access to help when needed.
Pricing
How much does a website cost?
Website pricing varies based on scope, functionality, and requirements. We provide custom quotes tailored to each project.
Did We Miss Anything?
If you have a question that is not listed here, contact us. We are always happy to help you make informed decisions about your website, design, or marketing.