FM Contracting

Website Design & Development

Screenshot of website design for FM Contracting - designed and developed by MoonSoar Services

About the Client

FM Contracting is a full-service general contracting company based in Greensboro, North Carolina. Known for quality craftsmanship and reliable service, FM Contracting had built a strong word-of-mouth reputation, but lacked any kind of online presence. As demand for home improvement and remodeling services grew, they needed a professional website to match their reputation.

The Client's Problem

Despite years of successful projects and client referrals, FM Contracting had an old out-of-date website, making it difficult for potential clients to find them, assess credibility, or explore past work. Specifically, they needed:

  • A branded website that reflected the quality of their work
  • A place to showcase services, testimonials, and project photos
  • A contact system to streamline inquiries and lead generation

The Process & Solution

MoonSoar worked closely with FM Contracting to design and launch a clean, responsive WordPress site:

  • Conducted a brief intake to understand their business model, typical project size, and customer demographics
  • Designed a homepage that emphasized trust, clarity, and craftsmanship
  • Built service and project pages to showcase completed renovations, including a styled image gallery
  • Set up SEO-ready page structures and a mobile-friendly layout
  • Integrated an easy-to-use contact form on every key page, enabling prospective clients to quickly reach out with inquiries, quote requests, or project details

The contact form wasn’t just functional — it was strategically placed to reduce friction. By lowering the barrier to communication, FM Contracting could convert casual visitors into active leads, even outside of office hours.

The Client's Results

  • FM Contracting now has a centralized online presence to support marketing, sales, and referrals
  • Their website builds trust and filters in qualified leads by showcasing real past work
  • Prospects now discover the company online and can easily make contact through a polished experience
  • The integrated contact system has helped capture leads more efficiently, reducing time spent on follow-ups and enabling faster project booking
  • The site provides a digital platform the business can continue growing into as services expand
Screenshot of website design for FM Contracting - designed and developed by MoonSoar Services