Spectrum Sailing

Website & Impact Platform

Screenshot of website design for Spectrum Sailing - designed and developed by MoonSoar Services

About the Client

Spectrum Sailing is a nonprofit organization providing free sailing camps for youth with autism. Founded in Charleston, South Carolina by father and sailor Scott Herman, the organization was created in response to the lack of inclusive maritime programming for children on the autism spectrum. From a single local program, Spectrum Sailing has grown into a national movement with over 35 camps across 14 locations, positively impacting more than 700 young sailors.

The Client's Problem

As Spectrum Sailing expanded nationally, the organization needed a more sophisticated digital presence that could:

  • Clearly tell their story and demonstrate impact to the media and public
  • Serve as a central hub for volunteer coordination, and outreach
  • Provide a secure, private space for parents to access participant photos
  • Showcase their national reach while preserving the heart of their grassroots origin
  • Connect with their third party fundraising platform to act as a CRM for all users who contact Spectrum Sailing

The Process & Solution

MoonSoar worked with Spectrum Sailing to develop a clean, emotionally compelling website that supports mission clarity, public visibility, and community engagement:

  • Built a responsive WordPress website emphasizing storytelling, impact data, and visual media
  • Created easy-to-update program pages and media sections to track camp locations and press mentions
  • Integrated donation functionality with clear CTAs to support fundraising goals
  • Structured the site to support both national reach and local personalization as the organization grows

The Client's Results

  • Spectrum Sailing now has a credible, mission-driven platform to engage donors, media, and volunteers
  • The website supports fundraising with donation calls-to-action and transparency around impact
  • Volunteers and parents can quickly find camp information, contribute, or access participant media securely
  • The organization has a platform it can scale as it brings inclusive sailing to more cities across the U.S.
Screenshot of website design for Spectrum Sailing - designed and developed by MoonSoar Services