The Grocery Foundation

We work closely with the client when developing assets for their annual Toonies for Tummies campaign. Because of the nature of the campaign, and because the client relies solely on sponsorships from food manufacturers and distributors, there is often a quick turn around for creation of project assets. Working with the client for a number of years has allowed us to best tweak our process to allow fastest turn around time for all initial concepts and revisions, as we have learned what speaks best to this client’s target market.

For the most recent Toonies for Tummies campaign, MoonSoar Services created the following assets:

• barometer to measure how many donations each individual store has received
• in-store cash danglers
• in-store decals for donators to sign
• flyers for different retailers
• coupons and printed advertisements
• in-store posters promoting sponsor products
• in-store shelf-blades promoting sponsor products
• imagery for stores, sponsors, retailers, the client and other partners to use on social media and print media

Some materials for the campaign required a few alternatives:

• Both English & French languages
• Both Ontario & Western-Canada targeted

Prior to gearing for the most recent Toonies for Tummies campaign, we worked with the client to create assets that would generate interest for both independent grocers and potential sponsors to sign on for the campaign.

In addition to campaign materials, we also work closely with this client for their website needs. When the client required a solution for better capturing donations online, we evaluated all costing for platforms, what the client needs down the road would be, and recommended moving to the Shopify platform for all online donations. Our two major concerns were making the donation process easy for end users, and for making the process seamless when going from their current website to the donation area. We created a subsite for the client, hosted on the Shopify platform, that reflected their current live site, knowing that they were planning on moving forward with a full website redesign in the future.

In order to help educate the public about their cause, the client often requires a quick & easy way to digest information. We have worked with the client a number of times to create infographics for these situations.

Previously, the client didn’t provide end users with options for donating, and left it up to the end user to select how much they would like to donate. We created three different options in a way that spoke emotionally to the end user – feeding a child breakfast for a month, feeding a child breakfast for a year, and contributing to a breakfast program.

We are currently working with the client to redesign their full website.