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Yukon Liberal Party

2025 Election Campaign

Booklet design for the Yukon Liberal party prior to their 2025 territorial election - designed by MoonSoar Services

About the Client

The Yukon Liberal Party engaged MoonSoar Services in Fall 2025 to execute campaign communications for the upcoming territorial election. With a writ drop scheduled for October 3 and voting on November 3, the party needed a communications partner who could deliver high-quality print and digital materials fast, professionally, and in full alignment with their message.

The Client's Problem

The campaign faced tight timelines and high expectations. Key challenges included:

  • A compressed pre-election window of 30 days
  • Multiple deliverables including a 50-page platform booklet, mailers to every household, newspaper ads, and social media graphics
  • Maintaining brand consistency across 19 ridings
  • Coordinating print production and distribution across a geographically dispersed territory
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The Process & Solution

MoonSoar became an embedded extension of the campaign team:

  • Built a detailed workback schedule from Nov 3
  • Centralized task and content approvals
  • Managed daily check-ins for approvals and feedback
  • Delivered print-ready files using Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Coordinated directly with local printers and Canada Post for mail and ad distribution

Deliverables

  • Platform Booklet – ~50-page document, print and digital versions
  • Mailers – General party flyer and 19 candidate-specific postcards, mailed to 19,799 households
  • Newspaper Ads – Creative layouts in multiple sizes for Yukon News and North of Ordinary Magazine
  • Social Media Assets – 15+ graphics tailored for Facebook, Instagram, and Twitter

Timeline Highlights

  • Kickoff: Sept 11
  • Content Delivery: Sept 19
  • Creative Production: Sept 22–Oct 3
  • Final Proofs: Oct 10
  • Distribution: Oct 15–28
  • Digital Run: Oct 3–Nov 3

The Client's Results

  • 100% of campaign materials delivered on time
  • 19,799 households reached via direct mail
  • Professional, consistent branding across platforms
  • Campaign staff able to focus on outreach, not logistics
  • Agile process and tight PM tools enabled two full revision rounds on key materials
Brochure, party postcard and individual candidate postcards for the Yukon Liberal party prior to their 2025 territorial election - designed by MoonSoar Services