Getting your website built is a major investment – both in time and money. With so many designers, developers, AI builders, and platforms to choose from, it can be difficult to know what you should be looking for before committing to work with someone.
To help you make an informed decision, here are ten important questions you should ask before signing a web design contract. These questions will help ensure you’re getting not just what you expect – but what your business actually needs.
1. How long will the website design and development process take?
You don’t want a project that drags on and loses momentum. Before signing a contract, ask for a clear timeline – ideally with defined phases (or even a Gantt chart, if you prefer).
Keep in mind that timelines often depend on you as well. Delays in feedback or content can slow things down, so make sure you’ve set aside time to stay engaged throughout the project.
2. What do I need to provide to get the project started?
This will vary depending on your business stage, but at minimum, you should expect to provide your logo. If you have brand guidelines or color palettes, your designer should request those as well.
If content is not included, you’ll need to supply your website copy. If your designer is writing it for you, be prepared to provide detailed information – such as brochures, flyers, product guides, fundraising materials, or even a business plan for newer businesses.
The more context you provide, the better your final result will be.
3. What happens if I’m not happy with the design?
Most designers include a set number of revisions before development begins. Make sure you understand:
- How many revisions are included
- What happens if you exceed them
- Whether tools like mood boards, style tiles, or design previews are used
It’s also helpful to share examples of websites you like before the design phase begins. These don’t need to be in your industry – just anything that reflects your taste and expectations.
4. Who will own my domain name?
Your domain is one of your most important business assets. It’s often tied to your website and your email accounts.
You should always retain full ownership and control of your domain. If your designer needs access, they should be added as a collaborator or delegate – not as the account owner.
5. What support is included after launch? Is there a warranty period?
Most websites include a post-launch support or warranty period. Clarify:
- How long support lasts
- Whether it covers bugs only or also content changes
- What happens after that period ends
During this time, thoroughly test your website across devices and browsers to catch any issues early.
6. Will I be able to update the website myself? Will training be provided?
You should know whether you (or someone on your team) can manage the website after launch.
Ideally, you’ll receive full access to your site along with training or documentation. Even user-friendly platforms can feel overwhelming if you’ve never managed a website before, so proper onboarding is essential.
7. If I don’t want to manage updates, can you handle them?
Many designers offer ongoing support options, such as:
- Monthly maintenance or retainer packages
- Hourly support for occasional updates
Understanding these options ahead of time helps you plan for long-term website management.
8. What happens if the project goes over scope?
Scope changes are common. You may realize mid-project that you want additional features or functionality.
Ask how this is handled. Typically, options include:
- Updating the quote to reflect added work
- Deferring features to a later phase
- Removing lower-priority items to stay within budget
Clear scope management prevents surprises and keeps expectations aligned.
9. What are the ongoing costs of the platform or tools you’re recommending?
Your initial website cost is only part of the investment. Ongoing costs may include:
- Hosting or platform subscriptions
- Domain renewal
- Plugins or extensions
- Third-party tools and integrations
Make sure you understand the full cost of ownership before signing your contract.
10. Do you include SEO or GEO (Generative Engine Optimization)?
Not all designers build websites with search visibility in mind.
Ask whether your website will be optimized for search engines (SEO) and emerging AI-driven discovery (GEO). A well-built website should not only look good – it should also help people find you.
By asking these questions upfront, you’ll not only avoid common pitfalls – you’ll also find a web design partner who aligns with your goals, communicates clearly, and builds with your long-term success in mind.